Proposed digital signs light the way to revitalizing downtown

Proposed digital signs light the way to revitalizing downtown

fox5sandiego.com

[trib_ndn vid=24838011]SAN DIEGO – The San Diego City Council’s Land Use and Planning committee heard a proposal Wednesday designed to revitalize parts of downtown.

Screen Shot 2013-05-22 at 5.49.58 PM“Creative artists saw the opportunity he saw what these signs can do now,” said David Ehrlich, FinWater Advisors.

Ehrlich made the presentation along with Jeff Marston of Marston & Marston.  The concept modeled after the Denver Theater District would encompass 58 blocks of downtown San Diego.  Using art, improving light and large digital signs, the project would enliven the area.

“We said it could be a place we said it could be a destination, we said the signs could have alternative uses,” said Ehrlich.

The district would be bordered by Broadway to the south, Ash Street to the north, Front Street to the west and 10th to the east.

“What it really is is a plan to bust our sign law,” said Pamela Wilson…

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